Todd Winegar - CLE Speaker & Leadership Training
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Program Schedule

8:00 Registration and Continental Breakfast
9:00 - 12:00 Memory: The Basis of Understanding
How jurors (judges, witnesses, attorneys) learn and recall information

 Factual memory, emotional memory, false memory
 Right and left brain distinctions
 Three memory principles
 Memory and ethics in wood shedding
 Reconstructing memory
 Your memory - speaking without notes
Communication: The Instrument of Persuasion
 What you say is often not what your listener hears
 Communication takes place on the terms of the listener
 The importance of non-verbal communication
12:00 - 1:15 Lunch
1:15 - 4:45 The Process of Decision Making
 Watch a mock jury deliberate an actual case, and see how reason and bias battle
    for juror's minds
 How bias, reason, and memory are used to decide
 Psychological decision models
 Jury research on the decision making process
 When the jury decides - placing your influence where it works
How to use the three basic types of arguments to structure testimony
 Constructing arguments that persuade
 Common errors in constructing arguments
 Locating the weaknesses in opponents' arguments
 Structuring arguments to make the fact finder want to find in your favor
Persuasion: Combining Memory, Decision Theory, Communication Principles,
 and Arguments to Get the Best Results
 Persuading with the opening statement
 The psychological basis of persuasion
 Three rules of persuasion
Practical Applications
 Trials, oral arguments, negotiations, briefs and other persuasive settings
 "Kissing the Blarney Stone" - how to make sure you use persuasion principles
4:45 Adjournment

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Todd Winegar -
PO Box 353, Salt Lake City, Utah, 84110
Email: Ph: (801) 364-9995 Fax: (801) 533-2626